Despite the challenges brought on by the COVID-19 epidemic, as well as other disasters like the Taal eruption and multiple powerful typhoons, throughout 2020 and into 2021, Planters Products Inc. (PPI) as a company still forged onward in its effort to revitalize itself. The goal was to kickstart an evolution for the company, and although still a work in progress, much has been done to show that this new journey is well underway.
Though PPI has been a supplier of agrichemicals to help farmers with their crops, the company has kept an eye on the growing push for environmental awareness and sustainable living. This is why one of the major changes of the company is in figuring out its identity in current times, to enable the best possible adaptation. From a beginning in helping sugarcane farmers, PPI is now a rice-centric company, and is hoping to transition once more into a company that produces more sustainable but still farmer-friendly products under Planter’s Produce.
Ultimately, the goal of the company is to become a beacon of light within the Philippine agricultural sector—a platform that gives those in the sector a way to uplift, support, and promote themselves to enable the continued growth and flourish of agriculture within the economy.
Another major change happening within PPI is the application of a new business model, also molded after Secretary Dar’s own model. The focus is divided into 4 phases, with the first being on the previously mentioned inclusion and focus on environmentally friendly and sustainable produce with Planter’s Produce. The next phases are about improving logistics and export, showcased in the work done through partnerships with advocacies like GoNegosyo. The fourth aligns with Secretary Dar’s aim to focus on elevating farm clustering, or land consolidation, which targets directly helping Philippine farmers bloom in the industry.
Efforts are being put into professionalization of the company as well, with improvements being done to departments and personnel, and ensuring that everything and everyone is on the same page about what PPI is about and means to become. Departments are now being made more independent, as the large goal is to have PPI be just a holding company for various agricultural movements and advocacies. There has also been a conscious push towards digitalization, so as to help keep the company moving into the future. 2021 plans include revamping the company website and relaunching its Facebook page. This is being done in the hopes of attracting and platforming more young people in agriculture.